Get bookkeeping off the brain
Creative direction: Arshika Chandranath (design lead), Emily Copp (copy lead)
In-house creative: Sarah Johnson (copy), Jessica Nguyen (design), Noemi Cisneros (design), Ariel Kellett (project management)
Photographer: Jens Kristian Balle
Picture this: You run your own business and are trying to unwind at the end of the day. But wait…you remember that you need to send your lender an updated balance sheet. Or maybe you’re at a party with friends but all you can think about is a looming tax deadline.
This campaign plays into the ‘mental burden’ pain point by creating a visual reality where thoughts and objects are transformed into a world overtaken by finances. Our surrealist approach personifies what’s going on inside the minds of small business owners’ heads—reinforcing the tangible stress of business finances spilling over into daily life.
Paid ads, a landing page, and email brought this brand-led campaign to life.
