In an ideal world, you would never procrastinate, never fall behind. The thing is, the less you want to do a task, the easier it is to push it aside. And the longer you push it aside, the more your anxiety grows until you’re in a full-on spiral. Okay, we’re being dramatic, but you get it.

This paid ad campaign targets small business owners behind in their bookkeeping, and when we say behind, we’re talking years and years. The creative reflects the anxiety that these entrepreneurs face, and offers a solution: Bench can turn off (or snooze) your bookkeeping worries for you.